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Ad.ly analytics: new Twitter tool
An interesting new Twitter toy tool has arrived, courtesy of ad.ly Allow it to connect to your Twitter account and it compiles all sorts of whizzy stats, including the above. Which is all well and...
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Google Analytics and the Power User Guide
As part of my research for the report I’m currently writing for the Ark Group (here’s the first report I wrote for them), I’m looking deeper into Google Analytics (GA). I use GA at a superficial level...
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Guest post: Social CRM doesn’t exist, but a need does
Guest post written by Houston Neal, Director of Marketing, Software Advice Social CRM is to the social media craze what eCRM was to the dot com bubble. The enterprise apps community is hungry for a big...
View ArticleIntro to social media metrics from hootsuite
A GREAT slideshow from Hootsuite (downloadable pdf – but I couldn’t get it to download, a problem with the form on the slideshare site) on the importance of and how to measure social media....
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Nearly a third of Australian businesses don’t have a customer service...
IBM AUSTRALIA and service research company callcentres.net have released research revealing a significant and quantifiable link between Australian organisations that have a mature customer service...
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10 complimentary white papers from Hubspot
Those very nice folks over at Hubspot are giving away some excellent white papers. Says Mike Crosson, Here are 10 free White Papers that are really helpful. 1.) Pinterest – Learn how to increase...
View ArticleSocial media ROI is more than just saying, “We grew 1,000 fans this month”;...
My new report from Ark Group: Measuring the Impact and ROI of Social Media – By Lee Hopkins and Anne Bartlett-Bragg is out. Pre-publication price $275 plus gst ($15 postage and handling) – save over a...
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